Friday, August 6, 2010

Groupon Launches Personalized Deals

Last week Groupon's founder Andrew Mason announced, as he put it, "the biggest thing we've done since launching Groupon". That announcement was personalized deals and I'm very proud to say that Obtiva was intimately involved in the development this new initiative.

Collaborating as a team comprised of Obtivians, Groupons, and other consultants we were able to take this project from inception to prototype to launch in just a few months. I believe Groupon and Obtiva have shown once again that taking the time to do things right, to be craftsmen, is the most efficient way to build software.

I'm confident that the growing Obtiva team at Groupon will continue contributing to the great software that has helped make Groupon one of the fastest growing internet companies of all time.

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